Let’s talk about Jurassic World – namely about the socioeconomic status of the people who visit the park. I asked this question when the movie was first announced, and I still wanna know: how much does it really cost to visit Jurassic World?
First off, we have to look at comparable theme parks. The Washington Post recently posted an article about how parks like Walt Disney World have priced middle class families out of the market, as the cost of a daily pass is now $100 per person. In fact, Walt Disney World is currently promoting a 6-night, 7-day package for a family of 4 at $2,370 – which doesn’t include transportation to the park. Disney is an experience, but it’s essentially just a park full of rides. Jurassic World has motherfucking DINOSAURS! Sure, it’s not like they went back in time and retrieved them, but they still managed to genetically engineer dinosaurs in the present day. There’s GOT to be a premium on that, right? I mean, based on the movie, enough time has passed that humans are pretty blasé about the fact that this place even exists. We learn that attendance is steady, but it’s not growing or really going down – which is where the Indominus Rex comes in. A new attraction equals a spike in attendance.
All this is to say that there weren’t a lot of minorities at Jurassic World. While everyone was captivated by the dinosaurs onscreen, I was focused on the folks in the background. The park attendees don’t seem rich, per se, but the majority of them are White. In fact, most of them appear to be middle- to upper middle-class, which might actually be the most unrealistic part of the movie about a park full of dinosaurs. How does a middle class family afford to fly to Costa Rica AND go to the park full of dinosaurs? There’s also the ferry to Isla Nublar, but according to the park’s website, that’s included in the cost of park admission. So, why aren’t there more Black people at Jurassic World? I think of it this way: you really only have to tell us something once. I forget which comedian said it, but he used to joke that if Black people see folks running, they join in and don’t ask questions. I figure after the tragedy at the original Jurassic Park, the Black community was essentially like, “Well, fuck that shit!”
I’m even gonna go out on a limb here and say that there’s a racial disparity in the love for dinosaurs. I always joke with @sharepointjoe about this, but White people LOVE dinosaurs. It’s almost like a developmental phase. There’s the phase where little boys love trucks, and next they love dinosaurs. “Well, Will – the movie made half a billion dollars, so surely that means a lot of Black people went to see it.” Yup, they sure did. But, you see, Black people love MOVIES. If given the choice to see real dinosaurs, or a movie about people being attacked by dinosaurs, we’ll choose the movie 9 times out of 10. Going to the dinosaur park would be “White People Stuff”, like white water rafting and brie. In fact, if you Google Image search “black people and dinosaurs”, you get NOTHING.
I also think the Black Church plays a role in things, as there’s not really an emphasis on dinosaurs. They, like the unicorn, didn’t get on the Ark. Then, down to simple economics, with the exception of Oprah and Beyonce, Black people just don’t have the disposal income to go to dinosaur island. With the disproportionate love of dinosaurs, I feel like White families are more likely to scrimp and save up for the dino resort than Black families, who’d use that money for something else.
Equally, though, one thing that people don’t realize is that, due to the popularity of the park, one would also have to assume that it would result in an increase in attendance at the Creation Museum. The extreme Christian Right would LOATHE Jurassic World, as everything it’s done is an abomination in the eyes of The Lord. Plus, add in the fact that they’re hard-working, salt of the Earth people, they more than likely can’t afford the trip to Jurassic World. After all, that would require a trip to Costa Rica, and that’s where “all the damn Mexicans come from”. Also, you can see animatronic dinosaurs there, so it’s a lesser experience, but at a much lesser price. Right now, the cost of adult admission to the Creation Museum is only $29.95 for an adult (which is good for admission on TWO consecutive days), and you’ve only gotta get yourself to Kentucky. The mere existence of Jurassic World is probably driving Creation Museum attendance through the roof – which will surely help them finish that life size Ark they’ve been building.
So, what could the park do to lure more minority guests, which equates to more dollars? Four words: Jurassic World Jazz Festival. The annual Essence Festival is HUGE, drawing thousands to New Orleans every July. Just this year alone, the festival features headliners such as Usher, Mary J. Blige, Kendrick Lamar, and Missy Elliott. Move the festival to Isla Nublar, or create a similar festival, and watch the dollars roll in. Also, film a Beyonce video there. She’s the highest profile Black entertainer these days, so she’s got the audience. Plus, it’s an exotic location that everyone would be curious about. Remember when Boyz II Men filmed the “Water Runs Dry” video, and everybody wanted to go to the desert with the white sand? It’d be just like that. But you know what would go a long way to appealing to minority guests? STOP LETTING THE DINOSAURS GET LOOSE AND KILL PEOPLE!!! You take care of that simple matter, and you just might have the Black community on your side. For now, though, the cost (and risk) is just too high.